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Polo boxart_front

Polo

Atari, Inc.Atari 2600
Release Date
January 1, 1978
Developer
Atari
Publisher
Atari, Inc.
Genre
Sports
Rating
E - Everyone

The history behind this prototype is rather interesting, as it may be the first promotional game ever created. In 1978 Warner Communications, who happened to own both Atari and Ralph Lauren, assigned Carol Shaw to design a game that would tie-in with Ralph Lauren's new cologne "Polo". It's unknown exactly ho...

Overview

In Polo, The history behind this prototype is rather interesting, as it may be the first promotional game ever created. In 1978 Warner Communications, who happened to own both Atari and Ralph Lauren, assigned Carol Shaw to design a game that would tie-in with Ralph Lauren's new cologne "Polo". It's unknown exactly how the game would be used in the promotion, but it may have been intended to be given away to customers who spent large amounts of money. Supposedly several prototypes and handwritten instructions were sent to B...

Release Information

Release Date
January 1, 1978
Developer
Atari
Publisher
Atari, Inc.
Genre
Sports
Rating
E - Everyone

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